Email bounce back message no longer9/7/2023 ![]() ![]() The formula for calculating email bounce rate is as follows: Many people are curious as to how they can calculate their bounce rate or what goes into the bounce rate calculation. ![]() Each returned email, regardless of the type, has a potential impact on your bounce rate. In these instances, the email will never be delivered, even if a re-attempt is made. Hard BounceĪ hard bounce refers to an email that could not be delivered as a result of potentially permanent issues.įor instance, the email address may no longer exist, the email domain may no longer be available, or the email address consists of a typo. If it is indeed a soft bounce, one or more attempts will be made to deliver the email via your server with the hope that it will make it to the inbox that time around. A couple of examples would be an email that was too large or a full inbox. ![]() Soft BounceĪ soft bounce refers to an email that was unable to be delivered as a result of potentially temporary issues. Now, there are two different types of bounces: soft bounce and hard bounce.Īlthough each returned email will have an impact on your bounce rate, it is important to understand the difference between the two types of bounces. The email bounce rate refers to the percentage of emails that your business has sent and failed to reach the recipient’s inbox (spam folder too) and are instead bounced back to you, referred to as undeliverable. ![]()
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